The Do button

I was browsing through Medium today and came across a post written by Niko Canner from Incandescent called Sasha Dichter’s Do Button that gave me a great deal of clarity, all in a single burst, about why I loathe social media with increasing frequency these days.

The blog post to which he refers is here on Sashas’ blog: The Missing Do Button and is a masterpiece of observation on the current practice of blindly sharing web content without the intent to do something with it. Go ahead, read the posts, then come back; I’ll wait.

Without massively paraphrasing either Sasha’s original post or the inspired piece of work that is Niko’s medium post, the essence is that we all frequently share content written on the web that inspires us, but rarely if ever actually ask ourselves or others to do anything with it.

Sasha’s idea that a Do Button should exist that prompts us to commit to do something with the content we are sharing is a fantastic one and has caused me to think about how many times I’ve sent off inspiring links, without telling the recipient what I’d plan to do as a result of the writing I’ve shared.

Equally, this expresses in a nutshell why I’m so disillusioned with social media; as referenced in an earlier post of mine here, we are all guilty of re-sharing mindless crap into the streams of our friends simply to mindlessly titillate or blast our opinion down other peoples’ throats.

I am a fan of neither approach, and given that I look up to people who work with intent – in that they seek to illuminate or teach others all the time, or use content they find or create to add value to others – I can do well to spend a little more time thinking about what my intent is, before I do the same thing.

I will endeavour to do that in the future; consider what it is that I am doing to enrich other people whenever I create or share anything. So in a way, I’ve taken Sasha’s post and done something with it – even if it is to add my own voice to the argument, observe my own behaviour, but also uncover why my own frustration with facebook and other social media outlets is so prevalent.